Home / Blog / Explained: Brand Licensing and Its Role in the Global Licensing Industry
Explained: Brand Licensing and Its Role in the Global Licensing Industry
Modern problems demand modern solutions. It is perhaps one of the most used phrases in the modern world, which is full of new challenges and demands every day. It is the wish of every business person, whether he is working on a smaller scale or on a larger size to get recognized in the market. He/she would also want to generate a considerable sum of money for himself and his brand to be known for quality. There are specific ways to get the demanded results, and the people are willing to take those risks no matter what.
If you are new to the idea, then the entire phenomenon may seem challenging to understand. In this article, we'll explain everything that you need to know about brand licensing and how you can benefit from it.
How Brand Licensing Works?
Let us suppose that you are the owner of a small business. Let's say that you make working gloves and they are of high quality and are also very economical. They are no less than the best working gloves out in the market, but there is a big problem for you that you will never be able to sell as many gloves as a big company. The reason behind this fact is that, In modern day and age, everyone is just obsessed with brands and big names, and hence, until you can become a big brand yourself or work under a big brand, you are never going to be successful enough.
Now, becoming a great brand and a big name in the market on your own is a huge ask, and it's almost next to impossible. But, what is possible is the usage of brand licensing and working for a big brand privately and selling your gloves or any other product for that reason.
How to Get It Done?
Two parties are included in the global licensing industry:
If you are an owner of a small business, then most probably, you will surely be a licensee who would be trying his level best to rent his services for the licensor for a certain amount of percentage.
The licensor is going to be a big brand, and they have consultants that guide them regarding whether they would want to invest in the licensee or not and also, they are the one who negotiates the fee of license. The price could be anything around 8% of the total outcome to 20%.
There is some risk involved as well as its up to the customer to buy a particular product. If the customers choose not to purchase the product that is sold under the brand's name, even then, you have to pay a settled amount to the licensor. It has always been said that business is all about taking risks, but if the licensee is smart enough to understand the trends of that brand, then he can surely make a lot of money. To know more about brand licensing and its potential, be a part of PRIME EXPO, register your entry by visiting here.